With around 638 properties in its network, Hyatt is one of the smallest of the major hotel chains.
At a time when bigger is deemed to be better—witness the mergers of Marriott and Starwood, and Accor and Fairmont, Raffles, and Swissotel—Hyatt looks to be a prime candidate to either acquire another hotel company, or to be acquired itself.
Against the backdrop of such dramatic expectations, Hyatt’s latest growth initiative is decidedly underwhelming.
Hyatt this week introduced a new brand, The Unbound Collection, “a global collection of unique and independent stay experiences.” Sounds grand, and maybe it will be, eventually. But for the foreseeable future, Unbound consists of a mere four hotels, one of which is undergoing renovation and won’t be back online until 2018:
- The Driskill Hotel, Austin, Texas
- Hotel du Louvre, Paris, France
- Carmelo Resort & Spa, Carmelo, Uruguay
- Coco Palms Resort, Kauai, Hawaii (undergoing renovation)
For travelers who find themselves well served by Hyatt’s relatively modest network of hotels, the additional properties are a bit of extra icing on the cake, in the form of more opportunities to earn and redeem points in the Gold Passport program.
For those who need a more extensive network, The Unbound Collection is anything but a game-changer.
Reader Reality Check
Big news, or a yawner?
After 20 years working in the travel industry, and almost that long writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.
This article first appeared on SmarterTravel.com, where Tim Winship is Editor-at-Large.