Carlson’s latest promotion may appeal to points-seekers or to those aspiring to elite status. But it’s one or the other, not both.

Offer Details

Between November 1 and December 31, 2016, Club Carlson members can choose to earn one of two available bonuses for stays at participating Carlson Rezidor hotels:

• Double points
• Double elite-qualifying nights

Bonuses may be earned for a maximum of 20 qualifying nights.

Registration is required.

Deal or No Deal

Double points are at the ho-hum end of the promotion spectrum. For Carlson loyalists, that’s probably enough to keep them in the fold. Brand agnostics, however, may find a better return on their travel dollar elsewhere.

Elite status in Club Carlson is earned after 15, 35, or 75 nights, for Silver, Gold, or Concierge levels respectively. The value of the double elite nights will depend on your proximity to one of those qualification requirements. If you’re within striking distance, the extra nights could be a difference-maker. Otherwise, they’re moot.

(If Club Carlson elite perks are a priority, and you’re not likely to qualify on the basis of nights or stays, the Club Carlson Rewards Visa card ($50 annual fee) comes bundled with automatic Silver status, as well as an additional six bonus points per $1 of hotel spend. And for a $75 annual fee, the Club Carlson Premier Rewards Visa card includes Gold status, and a 10-point bonus for every $1 spent.)

After 20 years working in the travel industry, and almost that long writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.

This article first appeared on SmarterTravel.com, where Tim is Editor-at-Large.