It was almost exactly a year ago that JetBlue announced that Amazon Prime members could stream Amazon video inflight. At the time, the two companies also promised that the partnership would be expanded to allow TrueBlue members to earn points for Amazon purchases sometime in 2016.

“Sometime” was a long time in coming, but it has arrived.

Effective immediately, members of JetBlue’s TrueBlue program can earn three points for every $1 spent on eligible Amazon purchases. Among the non-points-eligible items:

• Products sold by companies linked to from Amazon.com
• Wireless services not sold or serviced by Amazon
• Products sold through the Amazon Appstore for Android
• Products sold on fresh.amazon.com
• Restaurant takeout
• Alcoholic beverages
• Subscription Kindle products

Considering the depth and breadth of Amazon’s product catalog, that’s a pretty short list.

To earn points, TrueBlue members must access Amazon’s site via their TrueBlue accounts, or through a special link, so their purchases can be tracked and their points awarded. Or, if they’re shopping onboard a JetBlue flight, they can log into inflight WiFi using their TrueBlue credentials and proceed directly to Amazon’s site.

Deal or No Deal

Assuming TrueBlue points are worth around 1.5 cents apiece, a $100 Amazon purchase would generate $4.50 worth of points. That’s decent value. And with holiday shopping ramping up, it’s timely as well.

Reader Reality Check

Will this new points-earning opportunity factor into your holiday shopping plans?

After 20 years working in the travel industry, and almost that long writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.

This article first appeared on SmarterTravel.com, where Tim is Editor-at-Large.