Hilton’s next points promotion is an extension of its current promotion, which was highly rated for simplicity but offered mediocre value.

Offer Details

Between September 1 and December 31, Hilton HHonors members can earn double points for every stay at every hotel in the HHonors portfolio.

Registration is required.

Deal or No Deal

Bonus points for all stays at all hotels. No need to check whether a particular hotel is offering the bonus on a particular night. Simple and straightforward. Nice.

Not so nice is the bonus itself: double points. That may be just enough to keep Hilton loyalists from defecting to other brands. But it won’t be enough to change the booking behavior of travelers whose allegiance lies elsewhere or who base their purchase decisions solely on value.

After 20 years working in the travel industry, and almost that long writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.

This article first appeared on SmarterTravel.com, where Tim is Editor-at-Large.