Remember when Cuba travel restrictions were lifted and the airlines could barely wait to start service? The country suddenly appeared on everyone’s bucket list, and it seemed that Cuba flights were set to be filled to capacity for the foreseeable future.

Today, there are more than 20 daily flights between the U.S. and Havana, and around the same number of flights to secondary Cuban airports, amounting to more than 1.1 million one-way seats per year.

Apparently the airlines were over-optimistic in their projections, and that’s too much capacity for the current level of demand for Cuba flights. As a result, at least one airline has been forced to offer special incentives to keep its planes filled to economically sustainable levels.

JetBlue, you’ll recall, was the first U.S. carrier to launch scheduled Cuba flights, after more than 50 years. And this week, JetBlue became the first U.S. airline to promote its Cuba flights with frequent-flyer bonuses.

Offer Details

Through March 18, members of JetBlue’s TrueBlue program can earn triple points for JetBlue flights to Havana, Santa Clara, Camaguey, and Holguin.

Registration is required.

Deal or No Deal

Triple points. What’s not to like?

Reader Reality Check

Has your interest in visiting Cuba waned? Why?

After 20 years working in the travel industry, and almost that long writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.

This article first appeared on SmarterTravel.com, where Tim is Editor-at-Large.