Although Uber has relationships with several airline and hotel loyalty programs, it has so far stopped short of launching its own program. That changes this week, with the announcement of a simple buy-nine-get-one-free offer in conjunction with Capital One.
Through March 2017, Uber customers who pay for their rides with a Capital One Quicksilver or QuicksilverOne credit card will receive every tenth ride, costing up to $15, free.
In conjunction with the new promotion, Uber has added a Payment Rewards section to its app, where users can track their progress and manage their rewards, either using the freebie for the next ride or saving it for a future trip.
Although no specifics are mentioned in Uber’s announcement, it’s apparent that the company is planning to add other credit card-based discounts or rewards. The Payment Rewards section of the Uber app says “Use these payment methods to get ride discounts”; and below the Capital One logo is this: “More coming soon.”
So rather than immediately run out and apply for a Capital One card, Uber loyalists might want to wait and see whether a card already in their wallets is brought onboard as an Uber rewards partner.
Reader Reality Check
Which other credit cards would you like to see Uber partner with?
After 20 years working in the travel industry, and almost that long writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.
This article first appeared on SmarterTravel.com, where Tim is Editor-at-Large.