This new promotion for stays at Hyatt and MGM properties in Las Vegas raises the question: How skimpy can a bonus be and still be relevant?
Offer Details
Between October 19 and December 29, Hyatt Gold Passport members can earn 20 percent more points for stays at 13 Las Vegas hotels:
- Hyatt Place Las Vegas
- Bellagio
- ARIA
- Vdara
- MGM Grand
- The Signature at MGM Grand
- Mandalay Bay
- Delano Las Vegas
- The Mirage
- Monte Carlo
- New York-New York
- Luxor
- Excalibur
To earn the Hyatt bonus for stays at the MGM hotels, travelers must be members of MGM’s M Life Rewards program, in addition to Hyatt’s Gold Passport.
Registration is required.
Deal or No Deal
As bonuses go, 20 percent is almost laughably insignificant. It typically takes double points to get travelers’ attention, triple points to spur them to book outside their normal loyalty networks.
There’s no reason not to sign up for this bonus if you’re already planning to stay at one of the participating hotels during the promotion period. Nor is there any reason to rethink your choice of hotel if you’re planning to stay somewhere else.
Reader Reality Check
How much of a bonus does it take to affect your choice of hotel?
After 20 years working in the travel industry, and almost that long writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.
This article first appeared on SmarterTravel.com, where Tim is Editor-at-Large.
Yes. The bloggers care judging by the number who are desperate for any new content to pump pump pump their credit card links.
I have to admit, the headline is great.
What’s the point of a promotion if it doesn’t influence behavior? I don’t think anyone would move from Cosmopolitan or Caesars to an MLife hotel for 6 pts/$ instead of 5 pts/$. So they are definitely not planning extra Vegas trips.
This is a nice to have promo for people who were already going to Vegas, and already booked at MLife hotels.